ANUGA 2025 – VIC affirms export capability in Europe
VIC attends Anuga 2025 in Cologne, Germany, presenting fruit juices, energy drinks and standard-compliant OEM/ODM services for Europe.
ANUGA 2025 – a leading European food fair
Every two years, the German city of Cologne becomes the focal point of the global food and beverage industry when Anuga takes place. It is one of Europe's oldest and most prestigious F&B exhibitions, where major corporations launch new trends and international trade partners find one another.
For a company from Vietnam, simply being present at Anuga is a statement in itself. To enter this arena, a product must clear the most demanding expectations of European buyers.
The strict standards of the European market
No market sets requirements for quality, labelling and traceability as strict as Europe. Consumers here care deeply about ingredients, the origin of raw materials and transparency across the whole supply chain.
That is why Anuga 2025 is an ideal test for VIC to prove its capability. Products certified to ISO 22000, HACCP, HALAL and FDA show that the company makes not only tasty beverages but also controls every step tightly to international standards.
The VIC range at ANUGA
At Anuga 2025, VIC brings lines that clearly express Vietnam's tropical identity: canned fruit juices with real fruit taste, coconut water and wellness beverages that European consumers increasingly seek, plus the BU and EXplosion energy-drink duo.
Each product is carefully prepared in terms of labelling, ingredients and traceability documentation, ready to meet European Union import regulations. This is something not every supplier can do from the outset.
OEM/ODM services for the European market
Many European brands and importers want products with their own identity rather than distributing mass-market goods. With export experience and modern production, VIC accompanies them through the entire private-label journey.
From developing a formula suited to local tastes and designing packaging in a European style, to completing documentation and import standards, the company handles the most complex parts so partners can confidently put products on the shelf.
What ANUGA means for VIC's export strategy
Winning the European market means proving quality at the highest level. Every contract signed at Anuga brings not only revenue but also a badge of credibility that gives VIC confidence to enter other markets worldwide.
European importers and brands interested in Vietnamese beverages can contact VIC to discuss partnership opportunities and receive samples and a price list suited to their market.