AMERICAN F&B 2025 – VIC reaches the Americas

Miami – a springboard for Vietnamese drinks into the Americas

Sitting at the southern tip of the United States, Miami has long been seen as a bridge between North America and Latin America. It is where the goods, cultures and tastes of two continents meet, and a natural starting point for any brand seeking to win the Americas.

It is in this vibrant city that American F&B 2025 takes place from 10 to 12 September, gathering importers, retail chains and brands seeking new suppliers. For Viet International Company, the event is a chance to introduce Vietnamese-flavoured beverages to a vast, high-potential market.

Vietnamese tropical flavours – a selling advantage in the Americas

Latin American consumers are already familiar with and fond of tropical fruits such as mango, guava, passion fruit and pineapple. These are exactly the flavours that define the strength of Vietnamese beverages, helping products connect with the region's familiar tastes from the very first sip.

That harmony of taste is a natural advantage, but what convinces professional importers is consistent quality and the fresh flavour preserved fully in every can.

FDA certification – a faster route into the US market

The US market is famously strict on food safety, and FDA certification is almost a prerequisite for a beverage to be distributed. This is a barrier that makes many suppliers hesitate, but it is an advantage for Viet International Company.

FDA, ISO 22000 and HACCP in place

The company's products meet FDA, ISO 22000 and HACCP standards at once, reflecting a manufacturing process controlled tightly from raw material to finished product. A complete quality dossier gives US partners peace of mind on customs clearance and compliance.

Export-standard packaging

Each product is packaged to export specifications, sturdy for long-haul shipping and able to keep its quality through storage, meeting the needs of modern retail chains across the Americas.

A product range ready for export orders

At American F&B 2025, the company brings its flagship lines ready for the US market, including FDA-certified canned fruit juices, the BU and EXplosion energy-drink duo, and OEM/ODM and private-label services for partners wanting to build their own brands.

With large production capacity and flexibility in customising formula, flavour and packaging, VIC can meet both large-volume orders and the need to develop distinctive products for each segment.

Start working with VIC in the Americas

American F&B 2025 is a step helping VIC get closer to the Americas and lay the foundation for long-term partnerships. Interested importers, retail chains and brands can get in touch for samples, a price list and OEM/ODM plans tailored to their market.