WORLD FOOD INDIA 2025 – VIC reaches the South Asian market

India – a huge market with fast-rising beverage demand

Few places on earth have changed pace as fast as India in recent years. A nation of over 1.4 billion people, most of working age, is shifting from home-made drinks to convenient, hygienic and eye-catching packaged products.

Urbanisation and a growing middle class have created one of Asia's liveliest beverage markets. That is the backdrop for World Food India 2025, held from 25 to 28 September, which becomes a meeting point for suppliers wanting to enter South Asia.

Booming demand for refreshment in a hot climate

India's climate is hot almost year-round, and that shapes the taste of an entire market. Consumers reach for chilled fruit juices, portable cans of refreshment and products that add energy to a fast-paced life.

This is fertile ground for tropical beverages. Fruits such as mango, guava and pomegranate are already familiar in Indian food culture, so a juice with the right taste can quickly find a place on the shelf.

What South Asian importers find at the VIC booth

At World Food India 2025, VIC brings lines chosen to move in step with the market: canned fruit juices with real fruit taste, plus the BU and EXplosion energy-drink duo for young, active consumers. All are built to withstand long shipping distances and harsh storage conditions.

The difference lies not in a single product but in reliable supply. With large-scale factories and control of domestic raw-material areas, VIC can meet large orders while keeping quality consistent across every batch, something a vast market like India always prioritises.

The practical benefits VIC delivers to importers

For an importer, choosing a supplier is not about flavour alone. It is a calculation of cost, stability and the ability to partner over the long term. On all three, VIC offers a clear answer.

Competitive prices and certified quality

On cost, control of raw materials and large-scale production let the company offer competitive prices, optimised for wide distribution orders. On quality, certifications to ISO 22000, HACCP, HALAL and FDA assure acceptance across many segments, including South Asia's large Muslim community.

Build your own brand with the OEM/ODM service

Most importantly, the OEM/ODM service lets partners build their own brand rather than simply importing ready-made goods. VIC supports everything from formula development and packaging design to documentation, helping partners shorten time to market.

WORLD FOOD INDIA 2025 and long-term partnership opportunities

For VIC, World Food India 2025 is not a destination but a starting point. The company's goal is to build partnerships strong enough to grow together with South Asia's expansion for years to come.

Importers and distributors interested in Vietnamese beverages can meet the VIC team at the show, or reach out directly for samples, a price list and OEM/ODM plans tailored to their market.