SIAL INTERFOOD 2025 – VIC brings Vietnamese flavours to Southeast Asia

SIAL INTERFOOD 2025 – a beverage fair in Jakarta

Southeast Asia is one of the planet's most dynamic consumer regions, and Jakarta is where that beat is clearest. Each SIAL InterFOOD season, Indonesia's capital becomes a meeting point for importers, distributors and retailers across the region.

SIAL InterFOOD is one of Southeast Asia's largest food & beverage exhibitions, opening the door to a market of hundreds of millions with a middle class growing by the day. It is a region where a product with the right taste can spread quickly through a dense retail network.

So VIC bringing Vietnamese flavours to SIAL InterFOOD 2025 is not just an exhibition trip, but a step into a market that is close both geographically and in taste.

Southeast Asia – a close market for Vietnamese beverages

What makes this region especially suited to VIC is the similarity in climate and consumer culture. Being in the tropics, Southeast Asians are familiar with fruit juices, coconut water and refreshing drinks, exactly the company's core strengths.

It is no coincidence that many Vietnamese beverage brands see Southeast Asia as an extended home ground. Short shipping distances optimise logistics costs, while familiar tastes help products win consumers without needing major changes.

The VIC range at SIAL INTERFOOD

At SIAL InterFOOD 2025, VIC presents a product range curated to speak the same flavour language as regional consumers. Highlights include Panie and Dr. Fruit fruit juices with real fruit taste, along with canned natural coconut water, a refreshment woven into tropical life.

Alongside are trend-driven drinks such as chia seed, basil seed and aloe vera, plus the Siti sparkling fruit line for younger consumers. All are certified to ISO 22000, HACCP, HALAL and FDA, a solid foundation to convince even the region's most demanding importers.

OEM/ODM services for the Southeast Asian market

The Southeast Asian market has subtle taste differences between countries: some prefer strong sweetness, some a lighter taste, some favour colourful packaging. VIC understands that flexibility is the key to success, which is why its OEM/ODM service always sits at the centre.

The company can customise formula and flavour for each market, design private-label packaging and branding for partners, and provide fast support with documentation, testing and samples. This lets distributors build a local brand of their own rather than merely reselling off-the-shelf products.

Connect with VIC at SIAL INTERFOOD 2025

As a Vietnamese beverage brand with a neighbouring-market advantage, VIC sees SIAL InterFOOD 2025 as a natural step to expand partnerships. Southeast Asian importers and distributors can contact VIC for samples, a price list and OEM/ODM product development for their markets.