SEOUL FOOD 2025 – VIC expands into the Korean market
Viet International Company attends SEOUL FOOD 2025 to present its brand and seek import and distribution partners in Korea, one of Asia's largest beverage markets.
SEOUL FOOD 2025 – a beverage fair in Korea
Korea is one of Asia's largest beverage markets, and among the most demanding. To stay on the shelf here, a product must be tasty, safe and packaged well enough to catch the buyer's first glance all at once.
SEOUL FOOD is an annual international food and beverage exhibition in Korea. It is where importers, retail chains and distributors come to find new supply for the next business season.
At SEOUL FOOD 2025, Viet International Company comes with a clear goal: to introduce its Vietnamese beverage brand and find the right partners to enter the Korean market in a structured way.
Korean consumers' taste for healthy drinks
In recent years, Korean consumers have shifted strongly toward healthier products. Sugary drinks are giving way to natural juices, low-sugar options and nutrient-enriched products, especially among younger customers and office workers.
When picking a new product, Korean buyers usually weigh a few familiar factors:
- Natural ingredients, low sugar
- Clear food-safety certification
- Clean, modern packaging
These are all points VIC's beverages meet. The company's tropical fruit juices, coconut water and chia seed and aloe vera lines fit the healthy taste while offering flavours that feel new next to local products.
The product range VIC brings to Seoul
At its booth, the company presents lines that pay attention to both flavour and appearance: Panie and Dr. Fruit fruit juices, natural coconut water, chia seed and aloe vera drinks, and Siti sparkling fruit drinks. Each product is carefully prepared in packaging, because Korean consumers read packaging almost as they read quality.
All products are certified to ISO 22000 and HACCP. For Korean partners, this is not a minor detail but a prerequisite for starting any conversation.
Connecting with VIC at SEOUL FOOD 2025
What Viet International Company brings to Seoul is not only products, but flexible production through its OEM/ODM service. Partners can order their own formula, flavour and packaging to create a product under their own brand, suited to Korean tastes.
Interested importers and distributors can get in touch for samples, a price list and to discuss product development for the Korean market.