WORLD FOOD MOSCOW 2025 – VIC expands into Eastern Europe

WORLD FOOD MOSCOW 2025 – where reliability is the edge

World Food Moscow is one of the largest food and beverage exhibitions in Russia, held from 16 to 19 September. It brings together importers, distributors and retailers from Russia and many countries across Eastern Europe and Central Asia.

Given the cold climate, most tropical fruit and fruit beverages in this region must be imported. Demand is therefore fairly steady throughout the year, and buyers are always looking for reliable sources to keep their shelves stocked.

Viet International Company attends to present its products and find partners in the region. This market imports many beverages and values a stable supply, which matches the company's strengths.

Russia and Eastern Europe – markets that value quality and steady prices

Buyers in Russia and Central Asia are price-sensitive, but they also value consistent quality and on-time delivery. They usually prefer suppliers they can work with over the long term rather than changing suppliers often.

Part of the reason lies in long shipping distances and import procedures that are not simple. Once they find a stable supplier, partners usually want to stay with them and increase orders season by season.

This way of working matches VIC's approach: stable production, a transparent process and a commitment to steady supply year after year. For the company, a first order is only the beginning of a long relationship.

The VIC range at World Food Moscow

At World Food Moscow 2025, VIC presents canned tropical fruit juices such as mango, guava and pomegranate, along with fruit-flavoured soft drinks and energy drinks. These lines suit the tastes and price levels of the Eastern European market.

Natural coconut water is also of interest to many importers as plant-based drinks become more popular. All products are canned to export specifications, able to withstand long-haul shipping and storage in low temperatures.

By controlling its raw-material areas and producing at scale, the company offers products that meet international standards at a reasonable cost, helping partners keep their margins in a price-competitive market.

Tropical drinks – something new on Eastern European shelves

Another advantage of Vietnamese beverages in this market is novelty. Fruits such as mango, guava, passion fruit and pomegranate are not common in the region's local production, so juices made from them stand out easily on the shelf.

For distributors, a line that is different in flavour helps widen the range and reach younger customers who want to try new experiences. This group is also willing to pay for quality products when introduced the right way.

VIC does not only sell off-the-shelf products; it also works with partners to adjust sweetness, flavour and packaging to suit local consumers. This approach helps products gain acceptance more easily and lowers the risk of launching in a new market.

VIC's strengths – certified quality and competitive prices

What VIC wants partners to consider is not price alone, but a combination of factors. The company's three clearest advantages are:

• Competitive prices thanks to in-house raw materials and large-scale production
• Quality certified to ISO 22000 and HACCP
• Large production capacity to meet high-volume orders

Controlling both raw materials and production lines helps the company keep quality consistent as orders grow, something not every supplier can do.

The OEM/ODM service also lets partners order production to their own formula, flavour and packaging. Distributors can build their own brand without investing in a factory, while VIC handles production and quality control.

Connect with VIC at WORLD FOOD MOSCOW 2025

World Food Moscow 2025 is an opportunity for VIC to expand its partner network in Eastern Europe and Central Asia. The company's team is ready to discuss each market's needs directly, from packaging formats and label languages to import documentation requirements.

Interested importers can contact the company for samples, a price list and to discuss an OEM/ODM plan suited to their market. Every conversation at the fair can be the start of a long-term partnership, and that is exactly what Viet International Company is looking for at World Food Moscow 2025.