THAIFEX – ANUGA ASIA 2026: VIC's mark on the journey to expand international markets

THAIFEX – ANUGA ASIA 2026 – a gateway to the global food and beverage industry

After five days in Bangkok, THAIFEX – ANUGA ASIA 2026 closed with positive results for Viet International Company (VIC). Through the event, VIC presented its diverse beverage portfolio and OEM & ODM solutions while widening its connections with importers, distributors and F&B partners from many countries, further affirming the capability of a Vietnamese manufacturer on the international stage.

Held from 26 to 30 May 2026 at Impact Muang Thong Thani in Bangkok, Thailand, THAIFEX – ANUGA ASIA is among the largest food and beverage exhibitions in Asia. Each edition gathers thousands of exhibitors and a large professional audience from around the world, creating a trading space where partnerships often begin with a face-to-face conversation at the booth.

For manufacturers and exporters, the value of the exhibition lies in having the entire supply chain present in one place. Factories, importers, retail chains and brand developers can talk within the same morning, shortening a discovery process that would otherwise take months over email.

Taking part in THAIFEX – ANUGA ASIA 2026 is part of the international trade-promotion plan VIC has pursued for years. Beyond finding new customers, the company treats each exhibition as a chance to observe the market at close range, understand what buyers are genuinely looking for and adjust its product direction accordingly.

The VIC booth draws importers and international partners

At Hall 7 – Booth N25, the Viet International Company stand kept a steady flow of visitors across all five days. The VIC team welcomed delegations from Southeast Asia, Northeast Asia, the Middle East, Europe and Africa, including long-standing partners as well as businesses exploring Vietnamese beverage manufacturing for the first time.

The display presented VIC's full product ecosystem: tropical fruit juices, coconut water, sugarcane juice, seed drinks, energy drinks and Ready-To-Drink lines. Visitors could taste products directly, examine packaging formats and speak immediately with the technical team about adapting formulas to the taste of each market.

One point that drew particular attention was flexibility in cooperation. Many importers arrived with an unfinished product idea, and what they needed was a factory able to turn that idea into a commercial product within a reasonable timeframe. This is precisely the work VIC has carried out for many brands over nearly two decades.

Conversations at the booth also revealed a clear trend. Demand for reduced-sugar beverages made from natural ingredients with a transparent origin story is rising in most markets, including regions long accustomed to traditional product lines.

Confirming OEM & ODM capability with international standards

For international buyers, the first question is rarely price. It is usually whether the factory holds the certifications needed to bring goods into their market. Viet International Company operates under widely recognised quality management systems including ISO, HACCP, HALAL and FDA, meeting import requirements in the United States, the Middle East, Europe and many Asian markets.

These certifications are more than paperwork. They reflect how the factory controls incoming materials, monitors every production stage and keeps traceability records for each batch. For importing partners, this is the basis for confidence that the hundredth shipment holds the same quality as the first.

On the OEM and ODM side, VIC works with partners from the very first stage. The research and development team helps build formulas for a target taste profile, advises on raw materials, proposes packaging formats suited to the distribution channel and completes export documentation according to each country's regulations. This approach helps partners shorten time to market while keeping costs under control.

Several partners visiting in the final days discussed developing products dedicated to their own markets. Some requested samples on the spot, while others proposed a working visit to the factory in the coming period.

Continuing the journey to bring Vietnamese beverages to the world

Thailand is one of Asia's most active food trading hubs, and choosing THAIFEX – ANUGA ASIA 2026 reflects VIC's intention to strengthen its regional position before reaching further markets. Buyers across Asia typically demand fast delivery and stable supply, two areas where a Vietnam-based factory has a clear advantage thanks to geography and logistics infrastructure.

Raw material supply is another advantage that is hard to replicate. Vietnam has abundant tropical fruit-growing regions year round, allowing the factory to stay in control of volume and maintain consistency of flavour. For lines such as coconut water and sugarcane juice, the proximity between factory and growing area affects the finished product directly.

Following THAIFEX – ANUGA ASIA 2026, Viet International Company will continue working with the partners it met at the exhibition while preparing for further trade-promotion activities this year. In parallel, the company keeps investing in new product research, production line upgrades and portfolio expansion to serve different customer segments.

Every international exhibition delivers a body of information no market report can replace: direct feedback on taste, expected pricing, packaging design and the technical barriers each country applies. That information returns to the factory and becomes the input for the next product development cycle.

Thank you to our partners at THAIFEX – ANUGA ASIA 2026

Viet International Company sincerely thanks the importers, distributors, retail chains and F&B partners who took the time to visit Hall 7 – Booth N25 across the five days of the exhibition. Their interest and candid feedback motivate VIC to keep refining its products and services.

For businesses that could not meet the team in Bangkok, VIC remains ready to receive quotation requests, send samples and discuss OEM, ODM and Private Label solutions suited to each market in detail.

Nearly twenty years of working with international brands has taught VIC one thing clearly. Lasting partnerships are not built within a single exhibition, but an exhibition can absolutely be where such a relationship begins. THAIFEX – ANUGA ASIA 2026 played exactly that role, and the journey of bringing Vietnamese beverages to consumers worldwide continues.