SUMMER FANCY FOOD SHOW 2026: New partnership opportunities in the beverage industry

SUMMER FANCY FOOD SHOW – a meeting point for the global food and beverage industry

From 28 to 30 June 2026, Viet International Company (VIC) will officially take part in SUMMER FANCY FOOD SHOW 2026 at the Jacob K. Javits Convention Center in New York, USA. As one of North America's largest food and beverage exhibitions, the event gathers thousands of importers, distributors, retail chains and F&B brands from many countries. It is an opportunity for VIC to present its diverse beverage ecosystem, connect with international partners and further extend the presence of Vietnamese beverages in the US market.

Held annually in New York, SUMMER FANCY FOOD SHOW is one of the most influential trade events for the food and beverage industry in the United States. It brings together thousands of businesses from many countries, creating connections between manufacturers, importers, supermarket chains, retailers and international distributors.

For manufacturers, it is not only a place to introduce new products but also an occasion to grasp consumption trends, find partnership opportunities and expand business networks in one of the world's most demanding markets.

Taking part in SUMMER FANCY FOOD SHOW 2026 continues the international trade-promotion strategy of Viet International Company, and reaffirms its commitment to bringing quality Vietnamese beverages closer to consumers worldwide.

A beverage ecosystem built for modern consumption trends

At booth 5719, Viet International Company will present a diverse product range researched and developed to meet the increasingly high demands of the international market.

Visitors will discover a range of signature lines such as tropical fruit juices, coconut water, sugarcane juice, seed drinks, energy drinks and Ready-To-Drink (RTD) products. These categories are attracting strong interest thanks to their convenience, natural taste and fit with health-oriented consumption trends.

Alongside its products, VIC also shares brand-development solutions through OEM, ODM and Private Label models, helping partners build products with their own identity while keeping quality and market competitiveness.

Working with partners from idea to finished product

One of Viet International Company's strengths is the ability to provide end-to-end manufacturing solutions for both domestic and international brands.

Beyond contract manufacturing, VIC works with partners through every stage of product development, from formula research and raw-material selection to packaging design, production and completing export documentation.

This approach helps customers shorten time to market while optimising costs and ensuring consistent quality across every batch.

It is also why more and more businesses choose Vietnam as a strategic manufacturing destination, with VIC becoming a reliable partner in building international beverage brands.

Targeting the US market with the right solutions

The United States is regarded as one of the most demanding markets in terms of quality, food safety and consumption trends. Consumers increasingly favour products that are natural in origin, low in sugar, convenient and nutritionally valuable.

Recognising this, Viet International Company continuously researches, improves its products and expands its beverage range to meet the needs of each customer segment.

Taking part in SUMMER FANCY FOOD SHOW 2026 is an opportunity for VIC to meet importers, distributors and retail chains in the United States directly, and to listen to the market's real requirements in order to keep refining its OEM & ODM solutions.

Meet VIC at SUMMER FANCY FOOD SHOW 2026

Viet International Company warmly invites importers, distributors, retail chains, F&B brands and international partners to visit booth 5719 at SUMMER FANCY FOOD SHOW 2026.

The VIC team is always ready to share details of its product range and OEM & ODM solutions, and to discuss long-term partnerships to develop quality beverages for the global market together.

• Booth: 5719
• Dates: 28 – 30 June 2026
• Venue: Jacob K. Javits Convention Center, New York, USA