FHA – FOOD & HOSPITALITY ASIA 2026: VIC brings OEM & ODM beverage solutions to Singapore

FHA – FOOD & HOSPITALITY ASIA 2026 – where the Asian food and beverage industry meets

From 21 to 24 April 2026, Viet International Company (VIC) will take part in FHA – FOOD & HOSPITALITY ASIA 2026 at Singapore EXPO, one of Asia's most respected and largest trade exhibitions for food, beverage and hospitality. The event gathers thousands of businesses, importers, distributors and F&B brands from many countries, opening opportunities for connection and cooperation on a global scale.

At this edition, VIC will present its beverage manufacturing capability through the OEM, ODM and Private Label models, along with a diverse product range developed around international consumption trends. It is also an occasion to strengthen ties with potential partners and extend the presence of Vietnam's beverage industry in international markets.

Held annually in Singapore, FHA – FOOD & HOSPITALITY ASIA is one of the most influential exhibitions for the food and beverage industry across Asia. It brings together manufacturers, importers, retail chains, distribution systems and F&B businesses from many countries, creating an ideal environment for trade connections, trend updates and new partnership opportunities.

For Viet International Company, taking part in FHA – FOOD & HOSPITALITY ASIA 2026 is not only a trade-promotion activity but part of a wider international market development strategy. Through the exhibition, the company aims to present its production capability, expand its partner network and work alongside brands seeking solutions to develop high-quality beverage products.

Singapore – a strategic gateway for Vietnamese beverages into Asia

Singapore has long been regarded as the region's trading and transshipment hub. A product accepted by buyers here often gains access to many neighbouring markets, since most regional importers and distributors keep offices or warehousing on the island.

That also means the requirements here are demanding. Quality documentation, supply stability, delivery time and the ability to fulfil repeat orders are all examined closely before a contract is signed. This is an environment VIC has grown familiar with after years of working with regional importers.

The geographic proximity between Vietnam and Singapore brings clear advantages in shipping time and logistics cost. For beverage lines that need fast stock turnover, this distance allows partners greater control over inventory and a more flexible response to market shifts.

A diverse beverage ecosystem and end-to-end OEM & ODM solutions

At Booth 6E4-01, VIC will present a beverage ecosystem researched and developed to meet the needs of many export markets. The product range includes:

• Fruit juices
• Coconut water
• Sugarcane juice
• Energy drinks
• Chia seed and basil seed drinks
• Sparkling fruit beverages
• Ready-to-Drink (RTD) lines
• Products developed to customer specification

Alongside its product range, VIC focuses on OEM, ODM and Private Label solutions that help partners build their own beverage brands through a complete development process. From formula research, raw-material selection, packaging design and product development through to manufacturing and export, VIC works with customers to create products that fit their brand positioning and the needs of each market.

With modern factory facilities and quality management systems meeting international standards such as FDA, HACCP, HALAL and ISO, VIC satisfies the requirements of many export markets and continues to raise its production capability to deliver safe, consistent and highly competitive beverage solutions.

Connecting with partners and widening international cooperation

Beyond presenting products, FHA – FOOD & HOSPITALITY ASIA 2026 is an opportunity for VIC to meet importers, distributors, retail chains and F&B businesses looking for a manufacturing partner in Vietnam.

Throughout the exhibition, the VIC team will discuss consumption trends, product development needs and the OEM & ODM models best suited to each market. Through these meetings, the company hopes to build further lasting partnerships and help beverages made in Vietnam reach an ever wider range of markets.

At the same time, taking part in FHA keeps VIC updated on emerging beverage trends, informing continued investment in research and development to serve the increasingly varied needs of global consumers.

Experience from previous exhibitions shows that the greatest value rarely lies in the number of business cards collected but in the quality of each conversation. A buyer who spends thirty minutes at the booth discussing target taste profiles and packaging formats is far more likely to become a long-term partner than one who passes through quickly.

Meet VIC at FHA – FOOD & HOSPITALITY ASIA 2026

If you are planning to attend FHA – FOOD & HOSPITALITY ASIA 2026, Viet International Company warmly invites you to visit Booth 6E4-01 to experience its beverage lines first hand, explore its OEM, ODM and Private Label solutions and speak with the team about cooperation opportunities aligned with your development plans.

• Dates: 21 – 24 April 2026
• Booth: 6E4-01
• Venue: Singapore EXPO, Singapore

VIC believes every meeting at the exhibition can become the foundation of a lasting partnership, creating sustainable value together and carrying quality Vietnamese beverages further into international markets.